E-commerce for a Herb House in Berlin

About the project

Our UX Research led my group and me to identify the key problem we would look to solve when developing an e-commerce app for Kräuterhaus — a herbal shop in the heart of Kreuzberg, Berlin. Health-conscious people needed personalized expert knowledge when buying natural products online because they were overwhelmed by the lack of targeted information. By Card Sorting and Site Map, we labeled and structured the content within the e-commerce in an informative and organized way to provide users with a more enjoyable experience in the online sphere.